With the advent of internet usage, these days it is very important to have a website of your own whether you are a small or a large company. And it is not difficult to get a company name registered. So what is the procedure of getting a company’s domain name registered and why is it important to do so?
The process of domain name registration begins with getting the name the company wishes to get identified with. Usually the name of the company is used for the domain name but some companies could also use name of their products as the domain name for easy identification on the net. The domain name of the company should have a suitable extension like .com, .org, .biz , .net etc.
When a suitable name of the company is identified, it is important to check whether the name has already been registered. This is due to the fact that the names of the companies are registered on a first come first served basis. The lease for registration can be up to ten years, depending upon the amount you pay for registration. When the lease duration gets over, the domain name is free to be used by another company or user.
At present, there are multiple domain name registrars from where we can register the domains which is payable every year to keep it secure. These registrars work with ICANN or Internet Corporation for Assigned Names and Numbers, a non profit organization which looks after domain name registration. To find various domain name registrars, Wikipedia has a list of all for easy usage and comparison.
Now talking about the advantages for domain name registration, there are many. It is required for the companies to get their domain name registered as it gives them brand recognition on the internet. It also gets easy for people to refer to it when running various campaigns on the internet for the company’s products or services to drive people to the website. Registering a company domain name also secures it from the usage by others who would want to use the popularity of the company to gain traffic to their own websites. Companies should register the domain name with the extensions available in order to avoid domain name squatters or people who want to register the name with negative motives.
In this way, a website gives companies a credible status. Mainly today, when most businesses are run over the internet, it is important to get some information about your organization on a registered website with a particular domain name. It helps to create a professional image and infuse confidence in people regarding the company.